BAT 201703200021A Dealings in securities by an associate of director Brait SE (Registered in Malta as a European Company) (Registration No.SE1) Share code: BAT ISIN: LU0011857645 Bond code: WKN: A1Z6XC ISIN: XS1292954812 (“Brait”) DEALINGS IN SECURITIES BY AN ASSOCIATE OF DIRECTOR In accordance with the requirements of European Union regulations, the notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them is set out below: 1. Details of the person discharging managerial responsibilities/person closely associated a) Name Raphmab (Pty) Ltd 2. Reason for the notification a) Position / status ASSOCIATE* b) Initial notification / amendment Initial Notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Brait SE b) LEI 4. Details of the transaction(s) section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial ORDINARY SHARES instrument, type of instrument Identification code BAT ISIN: LU0011857645 b) Nature of the transaction ON MARKET PURCHASE c) Price(s) and volume(s) Price(s) Volume(s) R75.35 20,000 d) Aggregated information Aggregated volume 20,000 Price R75.35 e) Date of the transaction 16 MARCH 2017 f) Place of the transaction RSA on the Johannesburg Stock Exchange * Purchases were made by Raphmab (Pty) Ltd, a South African company of which Mr PJ Moleketi is a director and indirect beneficiary. Mr PJ Moleketi is also a non-executive director of Brait SE. Malta 20 March 2017 Brait’s primary listing is on the Euro MTF market of the Luxembourg Stock Exchange and its secondary listing is on the Johannesburg Stock Exchange. Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 20/03/2017 12:01:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.